Stand-Alone Project: Strategic Cultural Change Custom Essay

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You are the Assistant Vice President of Carpetbagger’s Chemicals, a sixty-year-old
company that provides chemicals used to create and install indoor and outdoor carpet. Your
company has thrived on a “good old boy” network based on relationship selling and personal
delivery using a fleet of company-owned, light-utility trucks driven by members of your sales
force.

Recently, your competition is threatening from several directions. Other chemical
companies, using national and regional transportation carriers and Internet sales, are offering
faster turn-around and lower prices. In addition, carpet made in Asia and Australia is gaining in
popularity in the United States. Sales have been down for three years, and costs continue to rise.

The board of directors of Carpetbagger’s Chemicals recently hired a new president to help
turn the company around. He has determined that it is necessary to create radical change to
make Carpetbagger’s Chemicals profitable again. These changes will ultimately affect the very
culture of your organization. There are three (3) top priorities for the new president.

1. Retool the sales force to be more aggressive.

2. Move delivery of products from the sales force to independent national transportation
carriers (which will negate the need for the fleet of light utility trucks for the sales force).

3. Create a new, international sales division to explore marketing Carpetbagger’s
Chemicals to carpet makers in other countries.

Develop a plan to support this new strategy through human resources.

This Stand-Alone Project is comprised of four (4) parts. Your Stand-Alone Project
responses should be both grammatically and mechanically correct and formatted in the same
fashion as the project itself. If there is a Part A, your response should identify a Part A, etc. In
addition, you must appropriately cite all resources used in your response and document them in a
bibliography using APA style. (300 points) (A 10-page report, organizational chart, and
20-slide MS PowerPoint presentation are required for the combination of Parts A, B, C, and D.)
Part A Write a report detailing how each of the following will support the change.
(120 points)
1. HR Strategy
2. Recruiting
3. Compensation and Benefits
4. Training and Development
5. Employee Relations
6. Global HR

Part B Create a new organizational chart for the company. (Both MS PowerPoint and
MS Excel have functions that allow users to create organizational charts. You may
also download organizational chart templates from
http://www.office.microsoft.com/en-us/templates/) (30 points)

Part C Since this initiative is new and not within scope of the current budget, you will need
to provide a detailed proposal highlighting additional human resource department
costs for communication, new staff (if necessary), training (design and delivery),
employee relations, pilot programs, consultant fees, etc. By the way, the new
Company President is a tightwad, so keep your costs low. (50 points)

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