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Determine and discuss the barriers facing Starbucks as they try to teach people to change their consumption habits from tea and instant coffee.
Make recommendations about what Starbucks can do to successfully encourage greater coffee consumption.
Develop an advertising campaign that not only would encourage greater coffee consumption in general, but also more demand for Starbucks. Specify key themes, copy points, and visuals.
Develop a marketing strategy for taking Starbucks into smaller Chinese cities and communities. What barriers would be faced? Could they be successful?
Discuss the demographic, cultural, and media factors that make India more attractive for Starbucks than it was 10 years ago.
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