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The Subject name is: Principles of e-Business.
I have group assignment about industry or service “Real Estate”.
THE GOAL of Business Case Analysis – ‘Enterprise Resource Planning in Action’
You are a small company that specializes in building e-Business solutions for companies throughout Asia. You see an opportunity to introduce a single or a number of modules of an ERP that will help a real or fictional company (of your choice) prosper. You are to put together a business case for this proposition.
My part in this assignment is WRITING THE IDEA OF ‘STOP LOOKING REAL ESTATE COMPANY’. The case study topic is: Stop Looking Real Estate.
THIS SECTION should be answering these questions:-
1- Describe opportunity for this company.
2- Consider the relevant types of e-Business models?
3- Describe the ERP solution proposed.
I don’t need INTRODUCTION and CONCLUSION as well.
Start directly to write the IDEA.
Some points you could use:
1- The three modules you can concentrate on are: inventory control model, HR module (we can talk about their staff and what they do), and Market in module (this is good because we can refer to a lot on internet marketing techniques from the text).
2- Have some history: “Brick-and-mortar” that wants to become “click-and-mortar” and even one day purely online.
“Brick-and-mortar” and “click-and-mortar” these are Strategies.
3- Maybe talk about their customers and how they have strong loyalty and that their concern is that once they move online will that loyalty transfer over to online loyalty
4- You can offer various internet marketing techniques
Banner ads etc.
5- Their business processes and how we can fix them: You can talk about B2C and B2B2C processes.
6- Online auctions: The type of auctions they do
7- They want to be a part of social networks to be better recognized
8- Talk about what kind of marketplace they are best suited for selling
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