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Refer to the case ? ?Bank of Queensland: bank different? Case 5 in Hill, Jones, Galvin & Haidar (2nd ed, 2007).
Answer the 5 questions at the end of the case. Include a review of literature (minimum of 7 academic journal articles and 2 textbooks) to support your answers and recommendations.
Do not copy and paste content from the case study. Use the following headings to structure your assessment submission:
? Industry & SWOT Analysis
? Generic Strategy
? Business-level strategy advantages & disadvantages
? Industry Environment Strategic Implications
? Recommendations of new strategies
Be sure to include appropriate requirements as per normal written assessments (eg cover page, table of contents, introduction, conclusion, reference list).
Note: Body text font of the final report should be 12 point Arial, 1.5. spaced. Referencing is the Harvard system.
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