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2. Undertake an internal strategic audit of the issues that Apple faces using appropriate organisational & strategic models to complete your critical assessment.
• Your strategic audit should concentrate on the internal aspects of Apple as an organisation. This can include financial & resource appraisal, value chain linkages, leadership, power & politics, decision making and other relevant learning gained from lectures & seminars on BKEY601.
Organisational culture
Resources and capability
Value chain
Decision making
****Learning organisation
Leadership
3. Tim Cooke is concerned about various PR crises that have impacted Apple since 2008. Therefore, you are required to identify the external stakeholder issues that Apple faces and critically assess their impact on the corporate reputation and brand equity of Apple Inc
• This requires the critical application of organisational ethics theory, CSR concepts, stakeholder applications & reputation management concepts/metrics.
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