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Superbowl Advertising
Answer the following questions and list your sources:
1. How much did air time for Superbowl 2012 cost advertisers? (per 30 seconds or per minute)
2. What does that translate into in CPM?
3. How does that ad CPM compare to that of a typical prime-time show?
4. Choose one of the TV commercials from Superbowl 2012. Briefly describe it, and explain what you believe to be the positioning of the brand or product.
You can find Superbowl 2012 commercials here (opens in a new window): http://www.nfl.com/superbowl/46/commercials
Online Advertising
1. In a couple of sentences, describe in your own words what HTTP cookies are.
2. How does DoubleClick (ad serving company owned by Google) use cookies to target advertising?
3. What do pay-per-click, pay-per-lead, and pay-per-sale mean?
4. In a short paragraph, describe Google’s primary way of making money. (What determines which ads show up when you perform a search, and how does Google make money off of those ads?) (This may be tough, but try your best.)
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