DISC 1Take a position on one of the following statements: a) All brands have a limited life as indicated by the product life cycle and will slip or disappear. b) There is no reason why a successful brand can?t live forever. Provide examples to support your position. DISC 2Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential.DISC 3Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples.DISC 4Identify the differences between good and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the goods offered at the retail store you visited in week three?
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]