The company/industry that will be studied by all groups is: ENVIRONMENTAL ANALYSIS Custom Essay

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Industry: Retail Ice Cream
Company: Earnest Ice Cream http://www.earnesticecream.com/
Product: For the Assignment you will conduct the Environmental Scan on the Retail Store: 3992 Fraser St. Vancouver, B.C. V5V 4E4

Each group will:
? This is a Research Paper. Think hard about what that means and what should be included as you start out.
? Conduct an environmental scan using all the external forces (Chapter 2).
? The environmental scan involves collecting facts about the company/industry through primary and secondary research and including these facts in your report.
? In each section you must then explain thoroughly how you think each of the environmental factors could positively and/or negatively influence Earnest Ice Cream

5. Economic: What are the current economic conditions in BC? What are the predictions for the future? How might those predictions affect Earnest Ice Cream?
6. Regulatory: What laws/regulations could affect Earnest Ice Cream?

IV Conclusion and Summary

V Bibliography; you must include all your sources of information (APA or MLA format).

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