General assessment criteria
The above titles are designed to be broad in scope. Therefore your answer should be narrowed down to an aim that should be clarified in your introduction.
Define concepts and provide sources for them before applying them.
Critique theories by comparing and contrasting them.
Enrich your synthesis with illustrations to underpin theories and your arguments.
Diagrams, Models Tables and Graphs should be appended to the essay. A maximum of three Appendices is permitted.
The essay should be double spaced with a 12 point font (Arial preferred).1500 words
The actual word count of your essay must be specified on your essay script.
Word counts over 1650 words will be penalised by 5 % for every 250 words over.
There should be a minimum of 10 different, academically credible references in your text. Non academic references such as CD Rom, Internet and serious Business Press sources can be included in addition to the ten academic references.
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