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Many businesses are moving on-line. The research investigate the relationship between the characteristics of website shopping such as design, behavior, assurance, clarity of images, and shipping …etc. with customer’s purchase decision . How the customer think when he/she want to purchase from websites and what the factors affect the purchase decision .With know of the factors affect the purchase decision customers that my help new online business take these factors into consideration when design store or the current online businesses to improve websites. The research must include:
1. Abstract.
2. Introduction (should contain the broad problem area, Purpose of syudy)
3. Literature Review.
4. Define the problem statement.
5. Theoretical framework.
1- Define the variables in model (what are the dependent variable, independent variable, moderator variable, mediating variable if it is exist).
2- Develop the conceptual model (diagram) that provides a descriptive representation of the theory.
3- Coming up with a theory that provides explanation for relationships between the variables in the model.
6. Develop hypotheses.
7. Determine measures.
8. Research design:
• The sampling design.
• Data collection methods (Well questionnaire should appendix it).explain the scaling of variable.
• Data analysis (Using software such as SPSS, SAS)
9. Interpretation of data and results.
10. Conclusion.
11. References (at least 10 references).
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