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a) The methods by which it has grown in size and the reasons the company might have had for choosing the methods (40% of marks)
b) The political-legal, economic, socio-cultural, environmental and technological (PESTLE) factors which are shaping the external environment in which your company is operating (60% of marks) It is extremely important that you comment on the current position of the company, in the current economic climate and forecast the future performance of this company in the UK.
? HMV Group
? Ryanair
? Virgin Media Inc.
? Morrison Supermarkets Plc.
NOTE
1)The writer can choose any one of the previous firms to write about.
2)It is important that you carefully choose pertinent and relevant factors of the PESTLE frameworks in your analysis.
DO NOT COPY ANOTHER STUDENT?S WORK OR FROM ANY OTHER SOURCE ? this is plagiarism and is a serious academic offence.
Marking Criteria – Marks for this report are awarded according to the following criteria:
a) The relevance of the factors used to answer the question set.
b) The quality and depth of the PESTLE analysis
c) The extent to which other analytical business concepts are introduced in order to answer the question.
d) The extent to which the report is coherently structured.
e) The accurate referencing of the texts and data, and variety of sources used in your analysis.
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