BOOKName Of Book: Innovation Management And Product DevelopmentName Of Author: Paul trott (2011) (E-book)QUESTIONWith reference to companies featured in case studies, contrast two examples based on their project management of innovation based on the themes, theories and models presented in lectures.Examine a market sector and compare two different approaches.Examine companies who have followed similar approaches with different results, or examine different approaches that have produced similar results.Results present a wide-ranging analysis of your findings, or decide to focus on particular elements that you feel demonstrate differentiation.REQUIREMENT1. A maximum word length of 4000 words (excluding the executive summary, references and appendices), which includes the following sections:a. Executive summary (1-page maximum) featuring a summary and conclusions;b. Introduction to the companies and the innovations studied;c. Justification of scope and approachd. Analysis, including references to themes, theories and models;e. Identification of success/failure factors;f. Conclusions;g. References;h. Appendices (if required)Introduction Background to the selected companies and chosen innovations 10%Justification Discussion of scope and approach 10%AnalysisApplication of relevant themes, theories and modelsComparative element (companies, innovations, etc.Comparison of theory with practice) 40%Identify the main factors that you feel contributed to success/failure.
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