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see the attach file
i want you to write section after section so i can have look to what you have done and see your progresses and comment immediate rather than write every thing and may ask you to change every thing
i already wrote the title + aim +objective +research question + method and methodologies
just fix my method & methodologies and start from it. ask me any questions would you like to answer so i can help you
i will provide some website for the brand
Title
The study of the branding strategy developed and implemented by The Ark Clothing for introducing new brand – Palette Melbourne since its inception / launch.
Aim
To seek an understanding of the strategic marketing analysis process, brand extension process and evaluation of newly introduced brand Palette Melbourne
Objectives
• To understand segmentation, Targeting and Positioning (STP) of present brands of Ark Clothing
• To understand need of brand extension and its requirements
• To understand various elements of strategic marketing analysis and new brand development of Palette Melbourne
• To make critical analysis of new brand based on its market performance since its inception / launch (2 months)
• To identify any gaps and suggest measures to improve brand performance of palette Melbourne.
Research Questions:
• How brand image of various brands of Ark Clothing in fashion Industry is affecting the market position for new brand? What is Ark’s current positioning?
• Why Ark Clothing sensed a need to go for brand extension (Palette Melbourne)?
• What was the strategic process undertaken by ark in developing and implementing the Palette Brand? What resources were allocated/ used in this process?
• What are the outcomes of brand extension Palette Melbourne? Is new brand performing as per expectations?
• What gaps are there and how might these be filled?
-Contents of a Case Study Report
Title
Executive Summary
Table of Contents
Research Questions
Aim
Objectives
Research Design
Time line
Resources consideration
Possible constrains (time, resources etc.)
Data Analysis
Conclusions
Recommendations
Bibliography
Harvard style
Appendix
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