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Task Description:
Utilising relevant academic journal articles, you are required to identify and discuss the key concepts associated with the experience economy and its application to the tourism system. NOTE: If you attended the fieldtrip, you are encouraged to use Dreamworld as a case study to support the concepts and issues discussed in your essay.
When completing this assessment:
Essay format must be used – refer to the instructions in the seminars regarding the presentation and structure of essays.
The total length of the essay should be 2,500 words excluding the abstract and list of references. Essays should be no more than +10% longer than the 2,500 word limit.
The APA referencing style must be used consistently throughout the essay (both in-text references and list of references). For further information see the course blackboard site or library website.
The essay MUST include at a minimum 10 academic journal articles related to the topic. Textbooks and other sources can be used in addition to the 10 academic journal articles.
Essay: The Tourism Experience ? Some helpful hints to get going…
1. Before planning we need to start learning. What do we need to heaps know before we start to plan what our essay will be?
a. Developing tourism experiences ? do the Pine and Gilmore reading ? research more about these concepts and approach to tourism experience development! ? find relevant journal articles and text book chapters that may be helpful in writing your essay.
b. Learn and understand system approach as applied to the tourism industry and tourism attractions. Read the lectures on systems and experiences.
i. Remember the lecture is about the tourism system from an industry perspective your essay is looking at the system from an organisations perspectives (i.e. Dreamworld)
ii. Therefore getting researching and learning about how we plan and look at organisations as systems!!!
2. Now start to plan your essay – what are the key ideas and concepts relating to experience and how do they relate to, inform the development and practice of a tourism system at an attraction level.
3. Remember you are identifying, discussing the key concepts associated with experience economy (and other related theory), which is all about delivering satisfying experiences and how they relate to an organisational/attractions system ? using Dreamworld as an example. You are using the concepts and ideas as an analysis framework relating to, and discussing the organisational systems from a tourism attraction perspective.
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