There are about 5 factors which influence the rate of adoption of an innovative product: relative advantage (product is superior to the existing products), compatibility, complexity, divisibility and communicability Custom Essay

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There are about 5 factors which influence the rate of adoption of an innovative product: relative advantage (product is superior to the existing products), compatibility (innovation matches the values and experiences of the others), complexity (the extent to which the innovation is difficult to use and understand), divisibility (the innovation can be tried on a limited basis) and communicability (beneficial results of the innovation are observable and describable to others).

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