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This research is about Fairmont hotel, located in Abu Dhabi attached are all the information needed for the research, feel free to ask me any questions if needed.
Hotel�s IMC Competitor Analysis
Choose 3 main competitors of the hotel and give:
a. A detailed analysis of their positioning against your hotel (6)
b. Details of their IMC activity in the past 3 years. This section must include at least 3 tools for each hotel. � 18 marks (9 marks for write up & 9 marks for scanned/or video embed links of examples for each tool for each competitor)
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