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choose four topics from the 8 topics to discuss, critical analysis the marketing issue in a Essay Form.
Use approximately 750 words for each question (your entire assignment should be no more than
3000 words).
1.Culture Jamming
2. The Selling of Celebrity
3. Marketing to Children
4. Marketing Slackers
5. Self-Help
6. Supermarkets
7. Counterculture
8. Counterfeit Brands
ASSIGNMENT
Each week we will discuss a contemporary marketing issue which will be explained on a discussion
sheet. You will be given a question to answer on each of these topics. You must answer four
questions. Your answers should reflect both wider reading and your own personal opinion. Your
answers should be articulate, insightful and academic. Remember, there are no right or wrong
answers, just well researched, cogently argued answers. All of the discussions sheets complete with
questions are included on the pages that follow.
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