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The success of J.K. Rowling?s Harry Potter fantasy novel series has seen the books translated into 67 languages with 400 million copies being sold globally. Following the sale of the film rights to Warner Brothers eight films were launched, with the final film ? Harry Potter and the Deathly Hallows ? Part 2, earning total global earnings of US $493 million.
The international appeal of both the books and films is evidenced by the fact that the final film was released in 58 countries In addition, Harry Potter fans have also taken the wide range of licensed products to their hearts with video games, audio books and breakfast cereals among the more than 400 licences which have been granted,
Latterly, the launch of Universal?s Harry Potter theme park ?The Wizarding World of Harry Potter? in Florida has recreated scenes from the films and the Warner Bros. Harry Potter studio tour in London has allowed fans to go behind the scenes in the studio where the films were made.
As an international marketing consultant you have been asked to prepare a report for the Association of Toy Manufacturers on 2 specific issues.
1) Assess the evidence of the existence of a ?Global Kids? segment.
2) Recommend ways in which such a global segment could be targeted.
? Report format
? 3000 words
? Fully referenced in the report and bibliography using Harvard referencing style
? Submission ? Tuesday 18 April 2012 by 10 a.m. Hard copy to the Business School Reception; electronic copy via Turnitin.
Marking Schedule
Assessment of Evidence 40%
Recommendations 40%
Evidence of Research 10%
Presentation, layout, etc. 10%
Marking Criteria
Assessment of Evidence
Level of assessment
Use of examples
Relevance of examples
Recommendations
Appropriateness of suggestions
Use of examples
Relevance of examples
Evidence of Research
Number of references
Range of references
Relevance of references
Presentation etc.
Presentation of report
Layout
Use of appropriate language
Grammar and spelling
PLAGIARISM
PLEASE NOTE THAT IT IS NOT ACCEPTABLE TO COPY DIRECTLY FROM SOURCE MATERIAL, EVEN WHERE THAT MATERIAL IS REFERENCED. IF YOU WISH TO USE A QUOTATION OR DEFINITION THIS SHOULD BE PLACED IN INVERTED COMMAS AND REFERENCED. REFERENCES SHOULD BE IN THE HARVARD SYSTEM.
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