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Answer the following five questions. No introduction or conclusion is required, simply use the questions as titles:
1) Describe the generic strategy that Toyota is pursuing
2) Analyze the pros and cons of that strategy
3) which key elements are needed in order to succeed with this strategy
4) which strategies are used by their competitors (choose 2 competitors)
5) which companies are more profitable (look at competitors and compare to Toyota using ROI or ROE) – those that follow a differentiation or cost advantage strategy?
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