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Correct, clear English composition; appropriate, correct citations; overall presentation and appearance of case study.
Accurate synopsis of organization’s historical background, present context, and potential trajectories into the future.
Accurate identification and insightful evaluation of the existing vision, mission, and other guiding stars of the organization.
Comprehensive assessment of the currents, trends, and forces in the external environment that are impacting the organization. (R)
Sound assessment of the competitive analysis of the organization’s dynamic position in its industry using Porter’s Five Forces model. (R)
Accurate identification of the Opportunities and Threats faced by the organization and sound reflections on how they might be addressed. (PS)
Accurate identification of the organization’s core competencies, differences from competitors, and trade-offs faced.
Accurate assessment of general financial situation; appropriate ratio selection, computation, and evaluation; sound assessment of the organization’s financial capacity of the organization to undertake new strategies? (PS)
Accurate identification of the Strengths and Weaknesses faced by the organization and sound reflections on how they might be addressed. (PS)
Accurate description and assessment of the current strategies employed by the organization. (R
Sound choice of strategies that the organization should seek to implement going forward; strong rationale for the choices made, including explanation using Porter’s Five Forces Model and proposed prospects for increasing capacities and capabilities, utilizing differentness & making trade-offs, stimulating a trajectory (reinforcing feedback process) of progress. (PS)
Sound description of how the organizational structure, systems, culture, leadership, people, incentives, support activities, and goals can be changed in order to achieve alignment and successful implementation. Sound, realistic, and doable “Action Plan” for implementation. (PS)
Sound description of the process by which the strategies formulated and implemented should be continually reviewed, evaluated, and revised. (PS)
Executive Summary: Reasonable Findings and Recommendations validly inferred from the strategic analysis section. (PS)
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