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U.S. organic foods and beverages sales have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.
Discuss the trends in the organic food industry and how these trends will impact the organizations that sell organic foods.
Examine the competitive environment that organic foods can create for an organization and apply Porter’s model, providing an analysis of each factor relative to the industry.
Identify the opportunities and potential threats to the organic food industry by completing a SWOT analysis. How can a
competitive advantage be achieved using the strengths and opportunities identified in the SWOT?
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