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Assessment Rationale
This assignment will help students gain an understanding of the key issues in marketing and how they are applied.
To ensure that students are pursuing activities in line with the learning outcomes of the module students will be required undertake a review of contemporary (last 3 years) academic literature to identify the limitations and challenges of applying social media concepts. The word limit for the written part of the assignment is 2000 words (+/-10%).
Foundation for Marketing: Social Media Assignment
You are required to critically review the literature on Social Media and discuss how marketing principles are being applied by your selected organisation to engage customers online.
The assessment is in two parts Poster Presentation (30%) and Individual Report (70%).
Poster Presentation (30%)
Individual Poster Presentations will take place in weeks 10 and 11 of the academic calendar and students will be required to produce a poster presentation that should highlight how a organisation is applying marketing principles to inform and engage with customers online.
Your poster should include:
1. Examples of how your selected organisation is applying marketing principles through social media;
2. Examples of how your selected organisation is using the various social media platforms to engage and inform customers/employees/stakeholders;
3. Future trends in Social Media in terms of new approaches and tools to engage the audience.
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