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The target market includes the set of buyers who share common needs and characteristics. Create a customer snapshot of your customer segments for one of your company’s brands. Use Nielsen’s Prizm to identify the target market, demographic, and lifestyle.
Then, provide details about the following:
� Names of customer segments
� Rationale for selecting your target market
� Why the customer segments are interested in the product, service, or company
� What kind of differentiated marketing strategy you will use to reach the target market
If there are ever any challenges accessing the Claritas PRIZM descriptions (not P$ycle and not ConneXions) through the link above, use one of the following web pages as back up options:
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