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SPSS calculation of the data I have on the SurveyMonkey website. Its approximately 120 responses.
The topic of my dissertation is the Viral Marketing and its effectiveness. I am trying to find out what makes people pass viral videos on and whether it is influence their purchase intention. So there are two research questions: 1. what makes people pass a viral video on. 2. Whether it is influence their purchase intention or not.
I have conducted two focus-groups which have shown the range of reasons why people would and would not pass a viral video on. And the answer for the second question (about the purchase intention) is NO, viral videos do not influence it or influence it unconsciously.
Do people pay attention on a product and a brand on a video, or just perceive it as an entertainment.
I’ve made the questioner to test my qualitative results. The questioner was made on the basis of the focus-groups. And answers of the participants were used.
So the aim of this questioner is actually to answer the research questions and find the correlations between them. And come up with the conclusion.
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