Week 1 Discussion 1 BUS425

From the e-Activity, use the provided map in Figure 1.4 of the textbook to classify each of Kelloggs stakeholders according to each stakeholders salience to the company. Suggest two (2) potential disadvantages associated with your classification of each stakeholder, and provide two (2) recommendations geared toward helping to minimize the potential adverse effects of your stakeholder placement on the company. According to Lawrence & Weber, aspects within the external environment of an organization are key considerations for analyzing the relationship between business and the society. Using Figure 1.6 in the textbook, examine one (1) dynamic force for its potential impact on a company of your choice. Specify two (2) fundamental reasons why the chosen company should pay particular attention to the dynamic force that you have examined within its external environment. Provide a rationale for your response. use this link for question one http://businesscasestudies.co.uk/kelloggs/stakeholder-engagement/introduction.html#axzz2f5A5QdHj

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