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Proposed title: What effect has the meteoric growth of the UFC (Ultimate Fighting Championship) had upon the organization’s stakeholders (fans, business, owners, competitors)?
Research Statement:
The Ultimate Fighting Championship (UFC) has grown, since its inception in 1993, to become the biggest promotional company within mixed-martial arts (MMA) and viewing figures in the USA have eclipsed that of NBA, NFL and boxing. Sports considered to be previous favourites with the American population. UFC’s ‘product’ is now shown in over 150 countries and in 23 different languages. I will review the literature and discuss:
Research Question’s
The main research question of this study is:
1. Has the growth of the UFC been a largely positive or negative one?
Some other questions which the proposed study will seek to answer include:
2. How would more competition affect the accessibility, affordability and general fan experience of the sport?
3. To what extent could the Mohammed Ali boxing reform act apply within a growing UFC?
5. To what extent has the Tap out and other brand’s success been associated with that of the growth in the UFC?
6. How has the growth affected the ownership of the UFC and ultimately should the company float like organizations in similar sports industries?
7. To what extent was the 2011 anti-trust investigation warranted and does the growth exhibit potential monopolistic practices?
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