Have you ever noticed that some companies do a great job of appealing to the customers’ needs? On the flip side, can you remember some companies that didn’t do a good job on this task? The purpose of this discussion is to help you to consider just how a company should go about identifying and appealing to its target market. The discussion on Home Depot puts you in the place of a strategic manager who must understand whether the resources and capabilities possessed by the organization fit the business level strategy.
Why has Ford Motor been successful? Was it due to external factors (such as declining interest rates over the last 25 years?) or due to internal factors?
What is your reaction to Ford’s lack of foreign market share? Has Ford been focusing on the correct target market? Why?
Discuss the competitive challenges confronting Ford Motor. How does its business-level strategy stand up against the rivalry in the industry?
What recommendations can you make to the top management team to structure the organization to support its business strategy?
What leadership issues should be addressed by Ford Motor’s key managers to improve the effectiveness of the company’s business strategy?
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