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Demand is uncertain, as you are not sure how many people you will be able to convince to allow you to provide cakes for their birthday parties, weddings, etc. There will be the potential to require some amount of customization of each cake. For example, you can’t simply put Happy Birthday Bob on all of the birthday cakes, as not everyone is named Bob. Wedding cakes may require different sizes, different arrangements, and different colors of icing.
According to the product-process matrix, what type of layout structure would be required for a production process like the cake-decorating business described above? In order for one of the other layout structures to make more sense, what would have to change about the description of the problem? How could your business achieve the change that you identified in the previous question? Would there be any restrictions on the type of business that you could accept in attempting to achieve that change?
(Grading Criteria ) Maximum Points
Selected an appropriate initial process layout structure 15
Described the change that would be necessary for one of the other layout structures to make sense 15
Identified a way to achieve the necessary change in appropriate layout structure 10
Identified constraints to the type of business that would be acceptable in the new process layout
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