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At Mazars the Netherlands I am finishing my graduation project for the Master (MBA) study at the NCOI (The Netherlands). The goal of the project for Mazars is to investigate the influence that the CSR program (called PSR) has on the reputation/perception of Mazars the Netherlands. The perception of the clients of Mazars can be interpreted as the reputation of Mazars. The stakeholders in this respect are the (current and prospective) clients of Mazars the Netherlands and the Partner-shareholders of Mazars the Netherlands. The reputation will be measured by sending a questionnaire (on-line) to these stakeholders.
Suggested theoretical questions/topics to be handled in dissertation paper-literature review:
1. What is meant by CSR?
2. What is the history of CSR?
3. Why should CSR being part of the day to day business of an audit and advisory firm?
4. What is meant by reputation/perception?
5. What is the role of CSR in building and maintaining a good reputation?
6. What is the meaning of having good reputation?
7. What is the goal/advantage of reputation management?
8. How can reputation in relation to CSR being measured?
9. What is the influence of communication on reputation?
Survey
The second part will consist of an analysis of the Quantitative (Online) survey under clients (medium and large), prospective clients and partner-shareholders of Mazars the Netherlands. The expected response from Medium and Larger clients is approx. 25%; this is based on earlier customer satisfaction surveys.
Population Number
Medium clients (<10.000) 4.600
Large clients (>€10.000) 1.700
Prospects Tbd
Partner Mazars 45
Given the groups that are part of the population the method of sampling will be the ‘Stratified Random Sampling’ method.
Sources and literature
Sources already available and preferred to be used, additional max. 13 sources can be added (total sources 30). I will upload these documents later in the personal account.
NL 1 NA
UK 2 Article Carrol, A.B. & Shabana, K.M., (2010), The business case for corporate social responsibility: A review of concepts, research and practice, International journal of management reviews, p. 85-205
UK 3 Article Carrol, A.B., (1991), The pyramid of corporate social responsibility, Business Horizons, July-August.
UK 4 Article Clarkson, M.B.E. (1995), A stakeholder framework for analyzing and evaluating corporate social performance, Academy of management review, Vol. 20, No. 1, p. 92-117.
UK 5 Article Fombrun, C.J. & Gardberg, N. (2000), Who is tops in corporate reputation ?, Corporate reputation review, Vol.3, No.1, p. 13-17.
UK 6 Book Fombrun, C.J. (1996), Reputation: realizing value from corporate image, Harvard Business School Press, Boston.
UK 7 Article Fombrun, C.J., Gardberg, N.A., Sever, J.M. (1999), The reputation quotient: A multi-stakeholder measure of corporate reputation, The journal of brand management, vol.7, No.4, p. 241-255.
UK 8 Article Hillman, A.J. & Keim, G.D. (2001), Shareholder value, stakeholder management, and social issues: what’s the bottom line ?, Strategic Management journal, Vol. 22, p. 125-139.
UK 9 Article Kakabadse, N.K., Rozuel, C. & Lee-Davies, L., (2005), Corporate social responsibility and stakeholder approach: a conceptual review, International journal business governance and ethics, Vol.1, No.4, p. 277-302.
UK 10
Article Luo, X. & Bhattacharya, C.B., (2006), Corporate Social responsibility, customer satisfaction, and market value, Journal of marketing, Vol.70, p. 1-18.
UK 11 NA
UK 12 Article Marrewijk, M. & Werre, M. (2003), Multiple levels of corporate sustainability, Journal of business ethics, Vol. 44, p. 107-119.
UK 13 Article Mintzberg, H. (1983), The case for corporate social responsibility, Journal of business strategy, Vol. 4:2, p.3
UK 14 Article Money, K. & Hillenbrand, C. (2006), Beyond reputation measurement, Paper for presentation at the 10th International Conference on Coporate Reputation, http://www.reputationinstitute.com/members/nyc06/Money.pdf
UK 15 Article Peloza, J. & Papania L. (2008), The missing link between corporate social responsibility and financial performance: Stakeholder salience and identification, Corporate Reputation Review, Vol. 11, No. 2. p 169-181.
UK 16 Article Porter, M.E. & Kramer, M.R., (2011), Creating shared value, Harvard business review, january-february 2011.
UK 17 Article Ruf, B.M., Muralidhar, K., Brown, R.M., Janney, J.J. & Paul, K. (2001), An empirical investigation of the relationship between change in corporate social performance and financial performance, Journal of business ethics, Vol. 32, p.143-156.
UK 19 Article Windsor, D. (2001), The future of corporate social responsibility, The international journal of organizational analysis, Vol.9, No. 3, p.225-256.
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