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Project Overview
The purpose of the E-Commerce Strategy project is to give students an opportunity to explore how some of the concepts introduced in E-Commerce can be applied in practice. Specifically, students assume the role of a business strategist who has been hired by a new or existing business to write a strategy plan for an e-commerce initiative that the organisation is considering.
This assignment is not literature review or just a collection online material reviewing an existing large company’s published E-Commerce proposals or accomplishments
The Project Proposal
A project proposal of 1 page must be prepared and submitted to the Lecturer via email by Friday 24 August 2012 (6PM Sydney time).
The Lecturer will review your proposal for suitability and provide feedback,
A proposal is to include:
? Student Name and No
? Organisation Name
? Brief background of the organisation
? E-Commerce Initiative being reported
? Objectives
Examples of “E-Commerce” applied to strategy include some or a combination of:
? Online Retailing
? B2B Private and Public E-Marketplaces
? E-Supply Chains
? Collaborative Commerce
? Intrabusiness E-Commerce,
? Corporate Portals
? E-CRM
? E-Commerce Security
? Mobile Commerce
? Location-Based Applications
? Social Commerce
? Cloud Computing
? Software As A Service (SaaS)
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