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REPORT STYLE
Choose an industry sector and identify three major multinational companies. Look at the Web sites of these three MNEs to find out their stances regarding ethical conduct and corporate social responsibility. Write a REPORT that answers the following questions.
1. With reference to academic theories and concepts explain what is meant by corporate social responsibility and why it is considered important for organisations to adopt an ethical approach to their business practices.
2. Identify commonalities and differences between the Web sites.
3. Which firm has the most effective Web site vis-à-vis ethics and corporate social responsibility? Why?
4. Which firm has the least effective Web site vis-à-vis ethics and corporate social responsibility? Why?
5. What do you consider to be the likely effectiveness of the firms’ efforts to promote ethical conduct and corporate social responsibility based on their Web sites?
6. What potential role does the Internet serve in helping to promote ethical conduct and corporate social responsibility as evidenced by the web sites you visited?
7. How do the web sites affect your view of each company from the standpoint of a potential investor? A potential employee? A potential supplier?
8. Using specific examples to illustrate discuss each companies practice against their policy. You will need to access additional material such as newspapers/industry sector journals to be able to answer this question. It must not be just your opinion.
9. With reference to your answer to 1 above, what advice would you offer to each company to improve its attention to ethical conduct and corporate social responsibility as reflected by its Web site?
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