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In your report you should advise the others on what to do to overcome the main problems. Your report should cover the following (identifying key issues in each area):
� An analysis of two key factors in the external macro-environment that mean that there are difficult trading conditions for Botley Builders
� The marketing actions that may be required
� The actions relating to human resources that may be required including the actions required regarding structure and culture
� The financial actions that may be required � based on your analysis of the figures provided.
� The operational actions that may be required
� Discuss the factors the family should consider when deciding whether to continue to support the local charity
� A conclusion recommending what you regard as the key issues facing the business and where it should place its priorities when taking action. You should justify your recommendations.
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