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It is important to address each of the questions presented. The paper must contain the text book for reference an at least one addition refrences, which include internet sources, books, and professional journals or other appropriate resources per question that is not more than five years old. This is the second component of the marketing plan. Make sure the information about the Arimount company is presented in a professional and error free manner. The answer to each essay question should be complete and no less than 400 word Using APA format. Please do not combine each question they are separate questions. The Text book is Marketing Management by Philip Kotler and Kevin Lane Keller 14E. Please use the example provided for a marketing pland and refer to the text book for guidance.
Questions for second component to Arimount Marketing Plan
1. Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
2. Describe how your company will examine customer satisfaction, and what will you do to create customer loyalty?
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