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It is a part of a marketing plan. We want the Wholefood enter into the Japan market. But the Japan market is risky, some powerful players play well in their market. And Wholefood only has stores in UK and Canada except America. So we want sell the license and business model to local supermarket who can hire their own employees and do their own marketing. The supermarket we choose is Deiei which has stores in America, Deiei know better about America business than other supermarket. The part of country analysis should include:
– Demand and trends;
– Social and Cultural factors;
– Geographic; Economic and business conditions; State of technology; Political issues/trends;
Laws and regulations, Demographics, Infrastructure, etc.
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