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There has a specific instructions in upload the file . and also has a power point to explain what is Getz ‘s (2005)?
Event Analysis
Choose four (4) of the following events, review the videos and do further online research to answer the following questions.
Maximum length: 4 typed pages, single line spacing, 11 point font. (Each event to write a piece of paper, and it must include the following 4 questions, each paper write 500 words.)
1. Where does the event fit in Getz’s (2005) portfolio analysis and it’s effect as a tourism and economic event?
a. Explain why, e.g. size, frequency, bid process, attracting overnight visitors, economic impact
2. Explain what the purpose/objectives of the event are for the following. Take into account Getz’s ‘Possible Measures of value’:
a. Destination
b. Lead organisers e.g. NSOs, Event Company, organising committee …
c. Audience
d. Sponsors (list 3)
e. Exhibitors/participants/competitors
f. Suppliers/vendors
g. Volunteers
3. Who’s the target market? E.g. Age, gender, socio-demographics, trade, community …
4. Given the target market, the event size and length, what would you recommend to the organisers to improve:
a. Attendance
b. Online marketing strategy
c. Return on investment for the sponsors
Events: Choose 4
1. Bright and District Pony Club High Country Horse Endurance Race2011.mov http://www.youtube.com/watch?v=YFy36dpvYwI
2. Morocco’s Fantasia: http://www.youtube.com/watch?v=SPKU3gy8O5Y
3. Burnsville Senior Health and Fitness Day 2011 http://www.youtube.com/watch?v=oSQly0G8sVg
4. New York Fall/Winter 2011-2012 – Fashion Week Review http://www.youtube.com/watch?v=TL89UzkyA2U
5. Frankfurt motor show 2011 http://www.youtube.com/watch?v=61HczXxonJ8 and http://www.youtube.com/watch?v=LOBmEho3S_g
6. Paris Music Festival http://www.youtube.com/watch?v=zN4RzdFj0pM and http://www.youtube.com/watch?v=5cwHwCY5gKI
7. Singapore 2010 – Youth Olympic Games http://www.youtube.com/watch?v=Sys7VqJOQGc&feature=fvst
8. North American Indigenous Games 2008, British Columbia http://www.youtube.com/watch?v=-Yp9bMkmXeE
9. The Gospel Coalition 2011 Conference http://www.youtube.com/watch?v=HARyAFk-IJw
10. Comic Con 2011 http://www.youtube.com/watch?v=xpXO1rxCM6I
11. Sheffield Adventure Film Festival 2011 http://www.youtube.com/watch?v=QFUwHwxavNo
12. Stroud’s Edible Open Gardens weekend http://www.youtube.com/watch?v=Hk0NVJ2orNM
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