Category: Paper

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A portfolio of work (minimum 2000 words) relating to the research topic including:

1.Aims and objectives related to this topic. (50-200 words) Aims and objectives should plan out what your paper’s core argument will be and what methodology you will use to achieve it.

2.A brief review of the literature related to this subject (300-700 words).

3.A short academic paper (original academic argument based on primary research), including proper referencing and bibliography on this subject (800-1000 words).

4.A survey of the potential market for a TV or radio documentary on this subject (vox pop questionnaire-based survey – 20-40 respondants; 3-5 focused audience interviews; and a short survey of the existing market competition and potential producers/distributors), including a graphic representation and a brief statistical analysis of the results (200-600 words)

5.A formal written proposal for this TV or radio documentary (800 words), including budgeting considerations, plus a letter of introduction (100-200 words).

6.An in-class powerpoint-based presentation of your research.

7.A research and personal development diary summary covering the entire period of the portfolio, reflecting upon and demonstrating the challenges and achievements of your portfolio.

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During the course of this module you have completed a range of tasks linked to the microeconomics topics (Topics 4, 5, 6). The requirement for your assignment is to submit a 3,000 word portfolio which includes three short reports that summarise your findings for specific tasks. This is an individual assignment.
The analysis will cover three main areas as follows: –
Topic 4 and 5 (Part of)
1000 word report
Consider the oil industry
• Identify the factors that have influenced the price of oil over the last 15 years, both demand and supply related factors.
• Use diagrams to show how these demand and supply factors have affected the price of oil.
• Evaluate why it is difficult to forecast the demand for and supply of oil both currently and over the next 15 years, including in your discussion the issue of peak oil.

Topic 5 (Part of)
1000 word report
• Examine each element of the production function for EasyJet OR Ryanair
• Outline the ways in which the company you choose manages each of these cost elements.
• Evaluate the Strengths and weaknesses of this business model
• Identify the main opportunities and threats for this business model that are likely to emerge over the next 10 years.

Examine and compare the roles and importance of price and non-price competition in one of the following markets (where the market can be defined either as a national market or a global market)
• Consumer Electronics
• Automotive Industry
• Pharmaceuticals
• Logistics
• Telecommunications
• Insurance
• Supermarkets
Use specific real world company examples to illustrate the outcomes of oligopoly and how they may differ depending on the market.
It is important that you complete all tasks for topics 4 to 6 of this module as they will help you complete this piece of assessment.
Learning Outcomes

This piece of assessed work contributes to the following learning outcome for this module:
2. Demonstrate the ability to analyse the microeconomic framework and solve problems which arise from rapidly changing market and competitive conditions.
Assessment Criteria

The following criteria will be used to determine the extent to which the candidate has met the learning outcome of this assignment.
• Content-theory/discussion/depth of research
• Use of data/news items/websites
• Application of theory
• Understanding practical issues
• Interpretation of findings
• Portfolio structure and writing style and presentation.

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Brand Advertising Case Study: Look at 20+ ads from the same company, and systematically analyse
how these ads have changed over the years. Make use of theory from at least 5-7 articles and/or books.
Here are some brand examples where there are many ads available (use Google Images or YouTube to
search):
i. Coca-Cola
ii. Pepsi
iii. McDonald’s
iv. Maxwell House coffee
v. Marlboro cigarettes
vi. Lucky Strike cigarettes
vii. Budweiser beer

LENGTH: The project must be a minimum of 5 pages of single-spaced text, and a maximum of 15
pages including exhibits and Table of Contents.
• The report must be typewritten and single-spaced with 1″ margins, using 12-point font.
• Leave an extra line between every paragraph, as well as before and after every heading.
• Your written project must include a Table of Contents.
• Pages must be numbered.
• Your written project should be carefully proofread and edited.
• Grammar, spelling, and punctuation are worth 20% of the grade on this report, and 1% is deducted for
each error.
• If you copy more than 5 words in a row from any source (including the internet), you must enclose the
passage in quotation marks and clearly document the source of the quotation in an endnote. If you use
a phrase, sentence, or paragraph that is not your own without enclosing it in quotation marks, this will
be considered plagiarism, and will result in an automatic grade of zero for the project.
• When you consult and refer to any outside sources on the internet, in books or periodicals, or from any
other source, you must document these sources in a set of endnotes. This is particularly important if
you mention facts or figures from any source. Failure to do so is considered to be plagiarism.
• Your endnotes should follow the Vancouver format or another accepted formal (MLA, Chicago, APA).
It is not important which format you choose for your endnotes, but it is important that you use the same
format consistently. In MS Word you access endnotes by clicking on REFERENCES, then click on
INSERT ENDNOTE – then enter the information for your citation. See the following website for
information on using the Vancouver format:

http://www.library.uq.edu.au/training/citation/vancouv.pdf

TABLE OF CONTENTS
A. ABSTRACT (or EXECUTIVE SUMMARY)
a. In 150 words or less, describe the purpose and findings of the paper.
B. INTRODUCTION
a. Purpose of the paper
b. What is the main idea in the paper?
c. Discuss theories that are relevant to this main idea
C. METHODOLOGY (how you approached your analysis)
a. How many papers/articles/books you reviewed
b. What key words you used to search for these reference materials
c. How many ads you reviewed
d. What key words you used to search for these ads online, what websites you used for the search, or
what printed materials you used to find print ads
D. LITERATURE REVIEW / FINDINGS / RESULTS
a. What are the main findings from your review of the ads?
b. Discuss the articles you reviewed, and what their findings or advice was regarding your topic.
c. What did you discover as a result of your research?
d. Were your findings surprising? Why or why not?
E. DISCUSSION
a. Why are these findings interesting or important?
F. LIMITATIONS / FUTURE RESEARCH
a. What are some of the limitations of this research?
b. If you had more time, how could you expand this research in the future to make it more rigorous?
G. CONCLUSION
a. Brief summary and conclusion

Abstract
• In 150 words or less, describe the purpose and findings of the
paper
5%
Introduction
• Purpose of the paper
• What is the main idea in the paper?
• Discuss theories that are relevant to this main idea
10%
Methodology:
• How many papers/articles/books you reviewed
• What key words you used to search for these reference materials
• How many ads you reviewed
• What key words you used to search for these ads online, what
websites you used for the search, or what printed materials you used
to find print ads
15%
Findings / Results:
• What are the main findings from your review of the ads?
• Discuss the articles you reviewed, and what their findings or advice
was regarding your topic.
• What did you discover as a result of your research?
• Were your findings surprising? Why or why not?
30%
Discussion:
• Why are these findings interesting or important?
5%
Limitations / Future Research:
• What are some of the limitations of this research?
• If you had more time, how could you expand this research in the
future to make it more rigorous?
5%
Conclusion:
• Brief summary and conclusion
5%
Grammar, punctuation, & spelling
– Lose 1 point for each error
20%
Formatting:
1. Stick to 20-page length limit
2. Use headings
3. Include a Table of Contents
4. Number the pages
(Failure to follow any of these four things results in the loss of the full 5%)

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Research project can be one of three types From a,b,c. Please follow everything the Research project document that I give you.

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1. The European Parliament is sometimes described as “the first institution” of the European Union.

Discuss the ‘constitutional’ and legislative power balance between the European institutions post Lisbon.
note:essay should not exceed.

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2.What segments exist for bottled water?

3.What segment(s) did they target?

4.What mistake(s) did Coca-Cola make in the UK?

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Link: A Guide to School Vulnerability Assessments: Key Principles for Safe Schools

Link: Action Guide for Emergency Management at Higher Education Institutions (Specific focus on process and tools described on pp. 29-42)

Background research on characteristics of chosen campus (minimum of 1 content resource and 2 campus resources)

You will select a campus to conduct a vulnerability assessment and write a report that recaps the process and your findings. The report is meant for the Chief Operations Officer on the campus. Follow these steps to conduct your assessment.

Identify a vulnerability assessment tool to assist in identifying hazards for chosen campus.
Identify list of potential hazards, threats, and vulnerabilities specific to the chosen campus.
Develop hazard profiles and risk matrix.
Assess vulnerabilities and response capabilities of the campus.
Each of these steps should appear as a section in your report.

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Instructions: Write an essay on the topic specified above. This essay requires you to use ideas from the entire course, not just the last two units. Drawing on concepts and information from all course materials enables you to develop an argument about the future of work. You should sketch out your vision of what work will look like in the future and discuss why you take this position. The theories of work that were introduced in Unit 1 will help you to develop a coherent argument about the future prospects of work. To further develop your core argument, your essay should consider the following issues:
� Inequality, Insecurity, and the Health Impact of Work
� Organization of Work and the Question of �Postindustrialism�
� Globalization of Work
� Work and the Environment
� The Impact of Unions on Work and Workers 
Make specific reference to at least two articles assigned as readings (listed under the word doc under each �reading assignment� for Units 6 & 7, as well as to the textbook sections for these units. You must also identify and refer to a minimum of three other relevant readings from other units of the course. In addition, you must identify and refer to at least three additional academic articles that you have found through your own library research. 
You must include citations for any quotations or direct references to specific course materials�you may use endnotes, which is the method used in the course textbook and reader. You must also include a full bibliography of all materials consulted. For your bibliography, use APA style.. In text citation is required.

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Compensation Trends: The current state of the economy has put renewed and increased pressure on the compensation programs that were in place in organizations. People today are relying on a decent wage and decent benefits for themselves and their families. There are many people who find out that it is not necessarily worth it to go to work, and instead it is more cost effective to live off of state funds. Obviously, organizations need to provide competitive wages and benefits to make it worth an employee�s while to go to work. There is an ever-growing number of �working poor� in this country. What do you think are the most important trends and techniques in compensation practice today? Why are these challenges today?

Main Task: Assess Current Compensation Trends
Create a presentation to prepare managers to evaluate the total compensation programs that are likely to be needed in the workplace over the next ten years. In preparing the presentation, the content of the PowerPoint slides must incorporate at least three journal articles or publications which may provide some insights into the future requirements for effective pay programs. For example, the research could include the nature of knowledge jobs that will exist in the next decade. The presentation must address pay equity in organizations, and the audience will be your senior management and a few staff members. The multi-generational workforce, along with more work-life balance demands by workers, may also influence future pay programs. Imagine that you are presenting to senior management.

Incorporate appropriate animations, transitions, and graphics as well as �speaker notes� for each slide. Support your presentation with minimum of five (5) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

The speaker notes may be comprised of brief paragraphs or bulleted lists.

Length: 10-15 slides (with a separate reference slide)

Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate
Assignment Outcomes
Analyze the importance of balancing internal and external pressures and effects of external competitiveness in designing pay structures.

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Select a current event (no older than a few months) that was widely covered by the media. Here are some websites where you can search for ideas:

Real Clear Politics – http://www.realclearpolitics.com/
Pros and Cons of Controversial Issues – http://www.procon.org
The New York Times – http://nytimes.com
Drudge Report – http://www.drudgereport.com

Select at least two news articles on the current event you selected in step one.
Then answer the following questions in an essay format, taking both news articles into consideration.

What are the issues and the conclusions of each article?
What are the reasons given?
Which words or phrases do you find ambiguous?
What are the value and descriptive assumptions?
Are there any specific fallacies in the reasoning?
How good is the evidence?
Are there rival causes?
Are the statistics deceptive?
What significant information is omitted?
What reasonable conclusions are possible?

Be sure to cite specific phrases and sections of the news articles you are reviewing. In addition, plan to cite at least two additional sources (you may not use the required readings for the course) to back up your ideas. The CSU-Global Library is a good place to find these sources. Remember that you will need to reference all sources used, including the newspaper articles you will be comparing and contrasting.

As with all assignments in this course, keep in mind that critical reasoning and thinking skills are not the same as an opinion. In this compare and contrast assignment you must back up your ideas using critical thinking skills. Review the various fallacies featured in the Module 4 and Module 5 lecture pages for terms and concepts to use in this essay.

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