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Investigate the content of three different recent (ie 2011-12 editions) Australian fashion magazines in relation to the following issues:
– the dominance of idealised white, middle-class, hetero-normative femininity
– the proportion of advertising to editorial and/or features content
– the role of high quality production values especially in relation to fashion photography; quality of paper, print etc; and connotations of affluence eg in relation to exotic settings, luxury brands, celebrity endorsements;
in constructing the appeal of the magazine for the consumer.
Need to pick 2 austrlian magazienes to analyse in terms of the assignment question. Some pitfalls with topic 5, however, was that many students eagerly and competently completed the ‘content analysis’ aspect of topic 5 (the counting of certain instances of white, middle class femininity etc and presenting the data in tables/graphs) but few did a reasonable job of analysing the material, what it meant, and what sorts of conclusions regarding the magazines privileging of white femininity can be drawn from the material.
For this topic an understanding needs to be demonstrated of what the data means in terms of what ideologies it is reinforcing. It is not adequate to just say that there is alot of white/blonde women in these magazines. Occasionally, brunettes were over-represented, yet few students could tell me why this was significant, if it was significant at all.
Must use 4 academic resources. Below are some useful readings but these are not included in the 4 acaddemic readings they must be other ones.
Klein Naomi, 2000, ‘Alt. Everything: The youth market and the marketing of cool’ in No Logo: Taking Aim and the Brand Bullies, London, Flamingo, pp 62-85.
Edwards, Tim (2011) ‘Designing subjects: the designer label and the cult of celebrity’ Ch 8 in Fashion in Focus: Concepts, Practices and Politics, London, Routledge, pp136-158.
Power, Dominic and Alte Hauge, 2008, ‘No man’s brand–brands, institutions, and fashion’, Growth and Change Vol. 39 (1) (excerpts pp. 123-125, 130-143).
I will attach an example research paper and also how this assignment should be structured.
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