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Draft : Need to give draft by 20th may . prepare a short presentation (2-3 slides) explaining what are you going to do for the assignment (company, examples and dichotomies to be covered). The briefing will focus strategic tensions within an industry , contemporary issues and challenges will be discussed. Before attempting this assignment the scope and the nature of the area chosen should be agreed (discuss) with me (need to show Draft)
You are required to select a company and industry of your choice(need to be agreed) and conduct a strategic review, as outlined below.
Candidates are required to supply a readable and illustrative report of entirely their own work to the Faculty Office.
1. Industry analysis (20% of assessment marks)
Your task is to prepare a report which researches current and future key issues and trends and competitive forces affecting the market that this company operates in, and & how these influences are likely to impact on its strategy-making.
You should research the key changes in the industry operating environment, and the opportunities or threats to which companies need to develop strategic responses.
2. A critical evaluation of a specific company’s strategy making (80% 0f module marks)
Your report needs to critically assessing whether the current and proposed future strategies of the selected company are appropriate to competitive and regulatory conditions in this industry, and whether the strategic assumptions underpinning its current strategies need to be revisited.
You should critically evaluate the company’s recent performance, and its current & intended operational and market strategies, and also consider whether its resource present configuration is likely to enable it to create and sustain long term competitive advantage.
Your critical analysis should make explicit use of any THREE of the strategic paradoxes examined as part of this module, including at least one dichotomy relating to the contents and contexts of strategy development. For example:-
1. To what extent does the company follow collaboration and co-operation perspectives & activities to gain competitive advantage? Are such networks managed appropriately? (Ch 7)
2. To what extent has the company’s strategy been driven by either outside-in versus inside-out logic? Which perspective should it deploy? (ch 5)
3. Does the company develop a business model distinctively different from its competitors? Or does industry logic largely determine the firm’s strategy? (ch 8)
4. Does management’s leadership style overall demonstrate either ‘control’ or managed ‘chaos’? (Ch 9).
The strategy dichotomy insights you choose to select should be those which best enable you to critically evaluate your company’s strategies using a number of perspectives, and you should therefore include comments which explain and justify your specific choice of strategic tensions.
If it is relevant to your work you may therefore also choose to revisit and apply one of the strategy ‘process’ perspectives, in your critical analysis of the way in which the company manages its strategy.
You may use published case study sources, but if you do so please recognise they tend to be outdated, you should always access contemporary & current sources of reporting, analysis & commentary on the industry & your company. Make sure you fully reference all data and sources.
The course teaching materials & textbooks provide core sources with which to understand the theoretical perspectives, make sure you appropriately reference authors & their viewpoints.
Your style should consist of clear points, developed by analysis, data sources or quotes. Your report should have a concise and readable style, and you should arrive at clearly stated conclusions.
Marking Criteria
1. Quality of Analysis (including a logically structured flow of argument) 30%
2. Academic Standard (use of appropriate theoretical knowledge) 30%
3. Use of supporting data, sources, commentary with proper referencing 30%
4. Presentation – clearly set out report aims, structure & conclusion 10%
The essential text
De Wit B. & Meyer R. (2010), Strategy Process, Content, Context. 4th edition. TCEngage. ISBN 1-86152-964-3
Should use this text book to do your assignment
1. Demonstrate knowledge of management theories and concepts, and to develop criticality of understanding in their application.
2. The application of analytical strategy dichotomies in critically evaluating an organisation’s current & proposed strategic actions.
3. Demonstrate critical understanding and awareness of current significant issues in the business environment in researching and reporting on an industry.
4. Apply critical analysis to evaluating organisation’s current strategy & intended strategic responses to a changing task environment.
5. Demonstrate critical awareness of issues of paradox and dichotomy & an ability to apply
The report should be a maximum of 3,000 words, not including tables, data or diagrams, which can be included in the appendices.
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