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1-Please make use of the slides, websites, and articles provided for answering both questions. You can add some published articles and work from scholar google and make sure they are up to date, from 2009 and beyond. If you are going to use a book, use this one “Beyond Performance Management: Why, When, and How to Use 40 Tools and Best Practices for Superior Business Performance” by authors: Jeremy Hope and Steve player 2012. DO NOT use any other book.
2-Include diagrams, figures, etc. Conclusion/summary for each section linking all section together.
3-For question two, the first part is a proposal to John Lewis on how to implement a mobile strategy; for the second part, think of key performance indicators to measure the proposal in the first section. Also justify the methods used for KPI’s and very importantly use a Balanced Scorecard explaining how it is linked to the strategy.
4-Answer all sections
5-Send me a draft on Sunday 19/05/2013 so that we can make changes if necessary before the deadline.
6-Extra references you can use are:
a) Case study: Being Apple
b) Case study: Atlantic and Ryanair
c) Case study: Google
d) Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers. Author: Liting Liang
e) Using Virtual World Technology to Deliver Educational Services. Author: Macaulay, L. et al.
f) Case Study 22: “SMS for Life” Pilot- Roll Back Malaria (RBM) Partnership. Author: Peter Ward.
The aim of this coursework is to enable students to apply the concepts, methods and techniques learned to two cases i.e. John Lewis PLC and Tesco PLC and assess their understanding of the concepts/ principles of these methods, and ability to perform the tasks in organisation design and performance management for innovation and growth.
Coursework Requirements and what to deliver (Use diagrams, figures, etc+ conclusion/summary for each section+ Link all sections together)
Students must deliver a written report to address two case questions to John Lewis plc and Tesco Plc set as below. The report should contain no more than 5000 words (2,500 words for each case question) including any diagrams/tables (but excluding the references and appendices – if any). The minimum font size for the body of text should be 10pt.
The total of 100 marks will be allocated to the following aspects of the report, which should also be used as a guideline to structure the report.
Question One (45 marks):
Review John Lewis’s (http://www.johnlewispartnership.co.uk/about.html) and Tesco’s (http://www.tescoplc.com/index.asp?pageid=6) information find from their corporate websites.
(1) 30 marks. Compare and contrast the two organisations in terms of their key concepts for organisation design e.g. business strategies (including IS strategies), organisation structure/ culture, managerial levels (e.g. leadership, rewards), systems and resources, and
(2) 15 marks. Critically evaluate their e-business models and approaches taken e.g. service provision for innovation and growth.
(See “Online: Making ‘Clicks & Bricks’ a reality for customers” http://www.tescoplc.com/files/reports/ar2012/index.asp?pageid=18#/strategy/online and “Putting E-Commerce at the heart of John Lewis’ Business Strategy” https://www.marketingsociety.co.uk/the-library/2012-winner-john-lewis-e-commerce-case-study, for further information)
Justify your answers/arguments by applying appropriate concepts/methods and reference to relevant literature/articles/sources.
(1) 20 marks. Provide your advice to John Lewis on how to incorporate its mobile technology/strategy with its business strategy to improve its business performance (both internally and externally).
(In this section give a proposal to John Lewis on how to implement a mobile strategy)
(2) 25 marks. Design a group of key performance indicators to assess the business improvements based on your advice made to John Lewis. Use Aberdeen group’s report as your key reference.
(Think of Key Performance Indicators (KPI) to measure your proposal suggestion in section (1)+ explain and show the methods you used to get your key performance indicators, plus definitions+ and very important and worth half the grade for this section is to have a Balanced Scorecard and linking it to the strategy)
Justify your answers/arguments by applying appropriate concepts/methods and reference to relevant literature/articles/sources.
There are 10 marks allocated to the quality of report as follows:
• Consistency, logic of arguments, overall coherence and integration
• Style and structure, including the use of proper Harvard system of referencing.
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