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First, the case you should develop the scorecard about is called “The Scott’s Company (B):
Developing a Supply Chain Balanced Scorecard”, It is from INSEAD, This case is a supplement of the
“The Scott’s Company (A): Transforming the European Supply Chain” which is also therefore
needed to solve this case’
Here are the two link for them online.
The Balanced Scorecard assignment is the continuation of the Scotts Company case. After the
meeting where you discuss the Scotts Company case, you will receive the full balanced scorecard
assignment (called Scotts Company Case (B)). Based on the additional reading material you will
develop some hands-on experience in building a Balanced Scorecard that will address the supply
chain issues.
Define key value drivers and goals that support a two-state strategy. Value drivers and goals should
be �balanced across the following perspectives: financial, customer, internal business and learning
& innovation.
Explain and discuss how these firm-wide value drivers get translated into a supply chain
scorecard comprised of key performance indicators (KPIs) that can be used to monitor the firm�s
progress toward the achievement of its goals. Be sure to pay attention to how the two strategies
rely on different value drivers and goals, and how the supply chain measures differ between the
two strategies.
additional guidelines
It is your task to come up with a BSC for Scotts. Be aware that your objectives should be related
to elements that can be managed by the supply chain manager.
– Please follow the structure of the 1996 article; including objectives, measures, targets and
initiatives.
– Make sure your measures are SMART (specific, measurable, attainable, relevant and time-bound)
– Make sure that the measures and the initiatives clearly serve the objectives
– Avoid initiatives that could be new objectives. Make them really specific.
– The case mentions a two-stage strategy. It is up to you to decide if and how you will integrate
this into your report.
Here is the article you should use to develop your arguments. You might used another one in
addition, if it is value adding or relevant.
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