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I have a speaker response paper to write for my Sports Marketing class. The speaker was talking
about how as a sport marketer we can attract more audience or people to come to any sport
game through using performers, dancers, characters, beer, food, and music.
Also he spoke about how should a professional team brand itself not just around the players ( cause
they go and come) or around wins and losses.
here is some of the things he said:
Don’t build your marketing around wins and losses
Don’t build your marketing around players they go and come.
Build it more around branding.
No sport is without any performance (music, dancers, and concerts)
No game is without Entertainment.
Not having star that doesn’t mean you can’t create one. You can create value or similar player with
white hair or pink hair who walks around or having his picture everywhere on advertisement on
buses, in malls etc.
Here are the steps to follow to write the paper. Assignment: Speaker Presentation Response
Papers (2 total) Due at the beginning of the following class meeting Based on the speaker
presentation, the assigned readings and the class discussion of the case write a response to the key
issues of interest to you that were surfaced on this topic. Here are some ideas to help focus your
paper to select a specific topic (you do not need to answer all of these questions): – What seemed
particularly insightful in the presentation? – Which issues require more consideration? – Where you
do stand on a controversial issue? – How does your view of a controversial issue relate to where the
speaker, author or a classmate stands on this issue? Once you have selected a topic or topics, you
need to do two things: 1. Connect with what has been said personally – what experiences have
you had that give you an interesting perspective on the issues discussed? 2. Play ideas in the
presentation of ideas circulating in the media – what do published sources have to say about what
was said. What do academics have to say about this topic? Include at least 2 published – academic
or press – sources (and cite them) in this paper. DO NOT JUST SUMMARIZE THE PRESENTATION;
your job is to respond to what has been said. While these are thought–pieces, they still need to be
well organized, well thought out and well written. Each response paper should be no longer than 2
or 3 pages (double spaced, 12 point font, 1 inch margin). I am looking for concise, well-crafted
papers that bring in your personal perspective to the topic that was presented. Therefore, the
writing should be carefully crafted – well organized, concise, and free of grammatical errors. Your
grade will reflect the quality of your responses (do they address the most important problems, are
they relatively creative and/or well thought out, are they on target with respect to the topic), the
depth of your analysis, and the writing composition (well organized, concise, etc.).less
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