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Being social takes time – Realize this when you are getting started. Although there is virtually no barrier to entry, being truly social over the long term requires you to dedicate time and effort to keep producing compelling content.
Be an active user – You need to keep your presence fresh to keep your audience interested. Keep in mind your audience may be friends, potential employers, others with common interests in the cyberworld, classmates, etc.
Measure your success – Understand your reach. Explore social analytics. If you are using tools that have specific social analytics, review those to see how you are reaching others, and what they are interested in. Subscribe two a service like Klout to see how you compare wit others in your sphere of influence.
Be authentic – What is your “brand identity?” How to you stay true to yourself in your online interactions? What voice are you using?
Be accurate – Don’t spread misinformation and if you misstate something, be sure your apology resonates as broadly as your first statement. Think of Twitter. If you have in anyway helped to perpetuate a false message, how can you “make things right?”
Be respectful – Social media creates conversations. Encourage conversations and embrace the feedback of others! Respect those who chime in on your topics or that you are responding to. That doesn’t mean you have to always agree, but it does mean that you conduct yourself in a way that preserves your own reputation.
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