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You have to cover these questions while you are writing the report :
Book report questions for Blue Ocean Strategy
!) What is meant by a red ocean? Give two examples of companies that are in industries that are in red oceans.
2) What do the authors mean by Reconstructing Market Boundaries? Explain Path 3 Look across the chain of buyers? How does path 3 relate to CRM Strategies described in the class?
3) What are the three tiers of non-customers? Do you believe this is an accurate way to look at a company�s prospect?
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