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?PLEASE READ THE WHOLE DESCRIPTION VERY CAREFULLY
Assume that you are a business analyst for a European investment bank. You are asked by your manager to conduct an analysis for a European company manufacturing telecom products (e.g. phone). Given the uncertain prospects for the European economy, and the fast growing market in India and China, the company seeks advice from your bank as to whether it should establish production facilities in India or mainland China. What advice will you offer?
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Write a Business Report that contains:
1) An in-depth research and analysis on:
? The nature of the market for telecom products in India and China – including their relative sizes, existing and potential competitors (their sizes, costs and numbers), demand, etc.
? The country situation and risks in India and China ? including rules for FDI, government policies and incentives, infrastructure, costs and sources of inputs, exchange rates, financing , etc.
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2) A set of clear advice and recommendations for the European company (logically derived from your analysis), including but not limited to:
? Which country (or more specifically, which region of the country) the company should invest in, and why?
? Which type of FDI (e.g. joint venture, acquisitions or establishing new subsidiaries) the company should consider making, and why?
? What measures or strategies the company should deploy to minimise the risks involved in the potential investment?
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Note:
? The company is fictitious, so don?t waste your time to research on the company. The project is more about evaluating and comparing FDI environment in India and China for telecom products.
? The industry is broadly defined; feel free to narrow it down to a specific product, or a category of products for your research;
You will be assessed on the following criteria:
A. Presentation
? Grammar & spelling
? Referencing: sources of information & data are referenced according to accepted academic convention (in-text citation required) (Harvard style)credible and well-known academic resources to be used.Please note that references to Wikipedia or other non-academic sources are not acceptable
B. Research
? Concepts/theories & ideas have been identified & explained or interpreted
? Depth & width of research (including empirical research)
C. Analysis & Synthesis
? Informative and concise executive summary
? Clear and precise introduction & conclusion
? Integration of theory (ideas), data (evidence) & conclusion & recommendation, where appropriate
? Use of diagrams, charts & other illustrations where appropriate
?Format and word limit:
? The report should be TYPED (font size 11 or 12 pts, 1.5 spacing)
? The report should contain a title page, a content list, an executive summary (no more than 250 words), a body (clearly sectioned with headings and subheadings), and a reference list
? The report should be NO LONGER than 2,000 words (excluding tables, diagrams and executive summary). Show word count on the title page.
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