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We need to write an eBusiness case study pertaining to an issue which could relate to an application or strategy or technology on one Business organization in the UAE. We have chosen to take “carrefour in UAE” as our case study organization. The main ISSUE could be on any of these areas: e-business strategies, e-procurement, SCM, CRM, e-marketing, electronic payment systems, enterprise resource planning, security.
For example, if you decide to choose an issue relating to CRM:
You would write about CRM, its technologies, and e-commerce connection: CRM is becoming a necessity for doing business at present and is facilitated by
advances in information technology. CRM major categories are customer-facing applications, customer-touching applications, and customer-centric intelligent
applications. In addition, you also could include:
1. Identifying the online customer service features for the company.
2. Explaining the increased reliance of organizations to offer web-enabled customer service in order to achieve business edge.
3. Integrating traditional feature of CRM with online technologies.
In addition, in the report, you need to specify some of these points:
1. What is the name of the company?
2. What is the URL of the company home page?
3. History:
a. Who founded it and when?
b. Initial products/services and markets?
c. Private or public?
d. E-company or brick and mortar?
4. Financials:
a. Most recent year?s revenues?
b. Most recent year?s profits?
5. What are its main products and services?
6. What are its business and revenue models used and strategies?
7. What is its target market and who are its customers?
8. Who are its main competitors?
9. How is the company using the Internet for marketing, sales, and promotions?
An interview with managers (at least one manager) in the organization is required to find out about the problem faced, strategies followed, etc…
At the end of the report, we need to raise 3 questions about the case study (not necessarily answered)
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