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You are required to write an essay that addresses the following:
Critically analyse what factors encourage organisations to internationalise, evaluating which products or services are culturally sensitive when moving into a new market (you can choose more than one example) from China to the host country.
Your discussion should consider the marketing mix but do not have to give equal weighting to all aspects.
The font must be Times Roman 12, double line spaced with paragraphs justified.
Other assessment criteria you will need to focus on:
A clear outline in the introduction on how the question set is to be answered (What will be analysed or discussed in the sections of the essay)
Integration of appropriate technical and conceptual terms/models
Use of more than one example when utilising products/services
Analyse factors that encourage overseas expansion.
Evaluate the importance of cultural sensitivity
Appropriate application, understanding and critique of different product/service markets
Applying a good range of journal material into your essay to support argument and ideals
Implementation of a structured conclusion summarising the key points of your chosen organisation and destination to the question set
Module Learning Outcomes
Examine in depth the nature of organisational structure in, and the impact of the international environment on, businesses involved in international marketing
Analyse in depth the influence of the international environment on international marketing strategies
Analyse in depth the effect of internationalisation on the implementation of the marketing mix
This assignment is designed to enable students to demonstrate research, analysis and writing skills in an academic context.
Transferable skills
This assignment develops the transferable skill of communication producing an extended piece of writing in which the correct use of standard English in an appropriate style is consistent, whilst showing knowledge and understanding of an appropriate range of theories and the ability to compare and contrast such theories.
YOU MUST USE PESTEL ANALYSIS
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