Discuss the ways in which the concept of elasticity of demand might be of value to the senior management of an international supermarket chain Custom Essay

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Points to include:
1. The theory of the concept of elasticity of demand
2. Factors affecting the elasticity of demand and in relation to an international supermarket chain
3. The price elasticity of demand and supply in relation to an international supermarket chain
4. The market structures of global supermarket chains
5. Examples of this in practise to support your stated theory

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