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You are required to answer a question and lead a discussion on one of the set questions/exercises from the relevant chapter of the prescribed text. A list of discussion questions/exercises.Each student should participate in answering the question(s) posed and in generating further class discussion. You may want to do this through reference to a short article from a newspaper or from the internet, an extract from a blog discussion
Questions
a) What is the difference between trip purpose and trip motivation?
b) What are the strengths and weaknesses of each as a segmentation criterion?
c) What kind of employment structure tends to be characteristic of the tourism industry?
d) What are the positive and negative impacts of this structure?
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