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It is important to address each of the questions presented. The paper must contain the text book for reference an at least one addition refrences, which include internet sources, books, and professional journals or other appropriate resources per question that is not more than five years old. The answer to each essay question should be complete and no less than 400 word Using APA format. Please do not combine each question they are separate questions. The Text book is Marketing Management by Philip Kotler and Kevin Lane Keller 14E
Questions to Case (Disney)
1. What does Disney do best to connect with its core consumers?
2. What are the risks and benefits of expanding the Disney brand in new ways?
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