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Google, a leader in Internet information searching, is being challenged by other big names in Internet technology. Compare and contrast Google?s business model and financial management with Microsoft’s, which launched Bing. Access Google and Microsoft?s annual reports and financial statements at their Websites. In addition to the text, you may access some other sites and or sources to understand the how to analyze an income statement and a balance sheet. For example, the following sites can provide guidance: Understanding the Income Statement at:
However, if these sites are not available, there are other sites that can be accessed that will provide sufficient information and guidance. Write a 5-6 page paper in which you: 1. Calculate or identify from each company’s most recent annual report the six (6) specific financial ratios listed and provide as an appendix to the paper. Liquidity measurement ratio: o Current ratio Profitability indicator ratios: o Return on assets o Return on equity ? Debt ratio:o Debt ratio
? Operating performance ratio:o Fixed asset turnover ratio
? Cash flow indicator ratio:o Dividend payout ratio
? Investment valuation ratio:o Price / Earnings ratio
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